Current projects
Projects completed
- Narrative-persuasive archetypes of the stakeholders of Central Hidroeléctrica de Caldas - CHEC: towards a new brand territory.
- Interaction design in social good advertising: transmedia and hypermedia narratives in advertising for peace in Colombia.
- Design of digital content for social good advertising campaigns to raise awareness of cyberbullying or cyberbullying in children aged 8 to 12 years strata 4-6 of Manizales.
- The Communication of Social Responsibility: an approach to the literature from an ethical vision of advertising practice.
- Creation of a branding best practices manual.
- Study of the conversational networks of UCM collaborators: Proposal for strategic transformation in internal communication campaigns.
- Study of radio audiences in the university population of the Catholic Universities of the Eje Cafetero, for the creation of a proposal of contents and programming grids for online Catholic university radio stations in the Coffee Axis.
- Studies on the common emotional patterns in the dimensions of valence, activation and level of dominance in the contents published by the Trululu brand and their impact on user interactions on the official fanpage.
- Study of the perception that the public of the Cable Plaza Shopping Center have of the virtual environments of interaction applied to digital advertising communication tools by means of the Oculus Rift.
- Influence of aromas on neurophysiological and emotional responses to exposure to an advertising piece in young university students in Manizales.
- Design of a strategic communication model for social good advertising in new media (Phase II).
- Influence on the purchase decision of advertising issued through computers, tablets and mobile devices in students of the Catholic University of Manizales.
- Design of a strategic model for interactive social good advertising in new media (Phase I).
- Design of a brand building model aimed at Colombian professional soccer. Use and consumption of ICT advertising communication among young university students in Manizales.