The UCM Specialization in Branding and Strategic Communication is a response to national and international trends in advertising in which the need to deepen in advertising communication processes for brand building and branding as axes that articulate the strategic communication in the field of advertising is evident.
Aware of this need, UCM proposes this Specialization as a high-level qualification alternative for advertisers and professionals in related areas interested in deepening their skills to analyze market contexts and build advertising messages that contribute to the national, regional and local development of organizations.
The Specialization in Branding and Strategic Communication offers you a comprehensive training, based on UCM's experience in advertising-related topics, enhancing your creative and innovative thinking and your ability to build effective advertising messages that allow you to overcome the problems and challenges of the market.
To achieve this objective, in the Specialization you will be updated in market issues, in skills to analyze and identify the attributes and values of products, goods and services taking into account the contexts and variables of each culture. Additionally, you will enhance communication, management and leadership skills that will allow you to perform interdisciplinary work.
You will also be able to provide creative solutions that allow the interpretation, adaptation and transformation of brands taking into account the identity, nature and mission of the organizations.
