The In-House is a mediation strategy between clients, UCM and the Advertising program, therefore its actions towards clients are defined:
- Planning, design, execution, control and follow-up of commercial and/or social good advertising campaigns for companies, products, services, people or ideas, of an integral nature.
- Conceptualization, design and review of advertising products for specific communication actions.
- Planning, analysis, diagnosis, design, control and follow-up of work in the communications mix, with application of ATL and BTL strategies, according to the client's needs.
- Advice on commercial or social communication processes.
- Administration and planning of advertising investment budgets.
- Research and participation in marketing and communication strategy processes.
Information and contact
- Academic Services and Continuing Education Unit
- serviciosacademicos@ucm.edu.co
- (6)8933050 Ext. 3701 – 3702
